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Haitham Sadek 0 Comments

In the “6 Golden Rules of Properties Investment” article, the second rule is to buy in an area with strong demand. But how to identify areas with strong demand? International Properties (IP) Global identified a 7 factors, mentioned below, that predict strong demand. As mentioned in Wealth Heights’ article “Properties Investment Advantages“, investment in Real Estate can be extremely profitable when studied and researched properly thanks to the 4Ps; Power of leverage , Power of improvement, Power of refinance and Power of diversification. However, majority of the beginners follow their emotions when buying a property and don’t complete a thorough due diligence. Before investing in a certain area, it is wise to understand the details of  these 7 high demand predicting factors which , together with the other 6 golden rules, ensures a profitable investment. 


This relates to the basic law of supply and demand. A young, growing population is a key indicator of demand, assuming that those new people require housing. If the number of houses being built in the area isn’t enough to meet that demand, it tends to be good news from an investment perspective. So long as that demand exists, it’s an indicator that capital values of properties may be expected to increase. It may also indicate a long-term scarcity of rental properties, pointing to a potential for rising rents (and increased rental income for investors) over time.  


Similarly to population growth, if an area’s industry is booming and new jobs are being created, particularly with employment sectors of the future i.e. technology, digital media and medical research, there is a high chance this will attract a working age population. A diverse economy showcases a city’s strength and indicates stable future growth as well. 


Are empty properties few and far between? Do properties for sale or for rent tend to be snapped up quickly? It’s a good sign that both the sales and rental markets are on the up. Crucially, it’s also a sign that if one tenant leaves, your potential investment property is unlikely to lie empty for long: good news for ensuring a steady, predictable stream of rental income.


In simple terms, this is where a previously unloved area gets a new lease of life. Very often, a local mayor or council takes the lead, actively encouraging new housing developments, retail, commercial, cultural and leisure spaces.In terms of areas in a specific city, these “new kids on the block” deserve special attention. The investment case for areas under regeneration is often much stronger than in more established areas. There’s often more scope for capital value and rental income growth – while a lower price point often makes them more accessible for investors, too.We’ve seen commercial and retail regeneration change the face of many unpopular areas into thriving hubs, and the investment case for these areas are often stronger than in more established areas due to affordability and future uplift.


Will there be improvements to public transport links where the property is based? Are travel times about to be slashed from your suburb of choice to the city centre? Time and again across the globe, we see how improvements to transport infrastructure have a positive impact on property prices. You can take a closer look at London’s Crossrail effect as an illustration of this. 


From big corporate offices through to prestigious university campuses, an area’s ‘pull’ and character tends to be shaped by the institutions that are present there.For instance, if there’s a respected university with a big international student base, this may drive strong rental demand in surrounding areas. If the area is starting to earn a reputation as a natural home for certain industry sectors, or if corporates are increasingly building a presence there, it could be a positive sign both for the rental and sales market.


What makes an area special is what many investors ask. It might be that it’s making the most of its industrial heritage. It could be that it’s reinvented itself as a cultural hub. It might be the pull of waterside living that’s proving irresistible to renters and buyers alike. Either way, if the area’s a ‘go-to’ destination for a growing number of residents, it’s definitely worth a closer look.

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